I'm an end-to-end designer who understands both business & customer needs
Hello, salut
I'm an end-to-end designer who understands business and user needs
Designing health and enterprise experiences that drive 30%+ growth
Designing health and enterprise experiences that drive 30%+ growth
Designing health and enterprise experiences that drive 30%+ growth
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My Work
My Work
My Work
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Cerebral
Online therapy & psychiatry startup
Progress That Motivates
Health tech
Health tech
Immerse yourself in sound
Health tech
Web & Native App
B2C
Immerse yourself in sound
Web & Native App
Startup
Immerse yourself in sound
Startup
↑ 30%
Visit completion
↑ 12%
Assessment completion
↑ 8 points
CSAT
Open case study
Open case study
Open case study
Open case study
Cerebral
Online therapy & psychiatry startup
From Cancellation to Care
Health tech
Health tech
Immerse yourself in sound
Web & Native App
B2C
Immerse yourself in sound
Cross platform
Retention
Immerse yourself in sound
↑ 35%
Session attendance
↑ 5%
Month-over-month retention
Open case study
Open case study
Open case study
Chime
Fee-free mobile banking service
Designing Case Management at Scale
Enterprise Tooling
Enterprise Tooling
Immerse yourself in sound
0→1
0→1
Immerse yourself in sound
Desktop/Web
Desktop/web
Immerse yourself in sound
$850k
Annual cost savings
↑ 45%
Cases resolved
↑ 5 points
Support NPS
Open case study
Open case study
Open case study
Live Pawn
Computer vision startup for in-person chess
Visualizing In-Person, Amateur Chess Online
Startup
Cross-platform
Immerse yourself in sound
Design system
Cross-platform
Immerse yourself in sound
0→1
Research & Discovery
Immerse yourself in sound
70%
UI built from shared components
↓ 65%
Design-to-build time for new features
↑ 30%
User task success rate
Open case study
Open case study
Open case study
From people I've built with
From people I've built with
From people I've built with
Idy consistently took on complex, ambiguous problems and owned them end to end, grounding her work in deep user understanding and data. Her ability to translate user needs, business context, and technical constraints into thoughtful product and design decisions was a real strength.
Yara • VP Product, Cerebral
Idy thinks through the user experience thoroughly with understanding how it should evolve over time as the product changes in the future. She has high technical ability as she is able to get into the details and nuances of the product builds. And she has such a great attitude. She is super fun to work with and fosters relationships in genuine ways.
Damien • Product Leader, Meta
Idy has really been such a powerhouse in terms of driving like so much change. And taking ideas from design to implementation and execution with engineers with so much empathy and thoughtfulness that I haven’t really seen from others.
Pradeep • Principal PM, Cerebral
Idy focuses on quality and outcomes for the entire end to end journey. In particular, I was so impressed at her understanding of push strategy, looking at each and every single communication going out to the user, doing audits, comp analysis, and coming to the table with a thoughtful strategic proposal.
Anyone would be lucky to have Idy on their team, and I’d love to work with her again!Becca • Director of Product Design, Cerebral
As a designer, Idy brings a rare advantage through her strong PM background. She quickly adapts to new problem spaces, deeply understands end to end experiences, and designs with both user needs and business requirements in mind. Her ability to bridge strategy, execution, and design makes her a highly effective and collaborative partner, and any team would be lucky to work with her.
Felicia • Lead Product Designer, Chime
Idy consistently took on complex, ambiguous problems and owned them end to end, grounding her work in deep user understanding and data. Her ability to translate user needs, business context, and technical constraints into thoughtful product and design decisions was a real strength.
Yara • VP Product, Cerebral
Idy thinks through the user experience thoroughly with understanding how it should evolve over time as the product changes in the future. She has high technical ability as she is able to get into the details and nuances of the product builds. And she has such a great attitude. She is super fun to work with and fosters relationships in genuine ways.
Damien • Product Leader, Meta
Idy has really been such a powerhouse in terms of driving like so much change. And taking ideas from design to implementation and execution with engineers with so much empathy and thoughtfulness that I haven’t really seen from others.
Pradeep • Principal PM, Cerebral
Idy focuses on quality and outcomes for the entire end to end journey. In particular, I was so impressed at her understanding of push strategy, looking at each and every single communication going out to the user, doing audits, comp analysis, and coming to the table with a thoughtful strategic proposal.
Anyone would be lucky to have Idy on their team, and I’d love to work with her again!Becca • Director of Product Design, Cerebral
As a designer, Idy brings a rare advantage through her strong PM background. She quickly adapts to new problem spaces, deeply understands end to end experiences, and designs with both user needs and business requirements in mind. Her ability to bridge strategy, execution, and design makes her a highly effective and collaborative partner, and any team would be lucky to work with her.
Felicia • Lead Product Designer, Chime
Idy consistently took on complex, ambiguous problems and owned them end to end, grounding her work in deep user understanding and data. Her ability to translate user needs, business context, and technical constraints into thoughtful product and design decisions was a real strength.
Yara • VP Product, Cerebral
Idy thinks through the user experience thoroughly with understanding how it should evolve over time as the product changes in the future. She has high technical ability as she is able to get into the details and nuances of the product builds. And she has such a great attitude. She is super fun to work with and fosters relationships in genuine ways.
Damien • Product Leader, Meta
Idy has really been such a powerhouse in terms of driving like so much change. And taking ideas from design to implementation and execution with engineers with so much empathy and thoughtfulness that I haven’t really seen from others.
Pradeep • Principal PM, Cerebral
Idy focuses on quality and outcomes for the entire end to end journey. In particular, I was so impressed at her understanding of push strategy, looking at each and every single communication going out to the user, doing audits, comp analysis, and coming to the table with a thoughtful strategic proposal.
Anyone would be lucky to have Idy on their team, and I’d love to work with her again!Becca • Director of Product Design, Cerebral
As a designer, Idy brings a rare advantage through her strong PM background. She quickly adapts to new problem spaces, deeply understands end to end experiences, and designs with both user needs and business requirements in mind. Her ability to bridge strategy, execution, and design makes her a highly effective and collaborative partner, and any team would be lucky to work with her.
Felicia • Lead Product Designer, Chime
Idy consistently took on complex, ambiguous problems and owned them end to end, grounding her work in deep user understanding and data. Her ability to translate user needs, business context, and technical constraints into thoughtful product and design decisions was a real strength.
Yara • VP Product, Cerebral
Idy thinks through the user experience thoroughly with understanding how it should evolve over time as the product changes in the future. She has high technical ability as she is able to get into the details and nuances of the product builds. And she has such a great attitude. She is super fun to work with and fosters relationships in genuine ways.
Damien • Product Leader, Meta
Idy has really been such a powerhouse in terms of driving like so much change. And taking ideas from design to implementation and execution with engineers with so much empathy and thoughtfulness that I haven’t really seen from others.
Pradeep • Principal PM, Cerebral
Idy focuses on quality and outcomes for the entire end to end journey. In particular, I was so impressed at her understanding of push strategy, looking at each and every single communication going out to the user, doing audits, comp analysis, and coming to the table with a thoughtful strategic proposal.
Anyone would be lucky to have Idy on their team, and I’d love to work with her again!Becca • Director of Product Design, Cerebral
As a designer, Idy brings a rare advantage through her strong PM background. She quickly adapts to new problem spaces, deeply understands end to end experiences, and designs with both user needs and business requirements in mind. Her ability to bridge strategy, execution, and design makes her a highly effective and collaborative partner, and any team would be lucky to work with her.
Felicia • Lead Product Designer, Chime